1 Car = 1 Week Campaign
The House had just launched a vehicle donation campaign, and aside from creating awareness that it existed in the first place, we needed to educate people on how this actually worked in the first place? There are a lot of misconceptions around vehicle donation, and some of them lead to unnecessary hurdles or barriers. We set out to make the process seem smooth and painless, while also illuminating potential donors on the end results provided by their car. When you look at a beat up old junker as a 1-week, amenity-maxed stay at this beautiful and special home-away-from-home for a family dealing with a child's illness, perspectives change. In the first month after launch, we increased donation 200%.
Fun Fact: All illustrations and animations are completely original, but so are the SFX. All created by only our mouths, myself and my client/friend Ryan Wilkins.
Guerrilla Tactics
To further illustrate how your car turns into a 1 week stay, we positioned an actual car in strategic locations around town to create buzz and start conversations. Decals broke down what your car turned into, and a truck bed was set up as a bedroom to emphasize the point.
