Gamifying Adoption

Using a guerrilla/social campaign, we took a different approach at increasing adoption and bringing awareness to an animal shelter. With 200 collars spread around the city, and a Facebook experience to aid, this never-been-done-before idea gave 25% off to every collar found, goodie bundles to 20 lucky collars and a FREE adoption, year’s supply of food, vet services, training and more goodness to the King or Queen of the Quest. We were able to help find permanent homes for dozens of animals and increase their Facebook database by over 500 people in just 4 weeks.

Scavenger Hunt (kinda)

We placed 200 of these around town, and used a custom Facebook page as our hub. Collars that were retrieved and brought to the shelter instantly received a 25% off adoption, 20 of the 200 were awarded prizes and every one was entered into a Grand Prize Sweeps. People looked. People found. People freaked. People shared.

Infographic on each collar

(front and back)

Feature 2

Description coming soon

Feature 3