Game-changing, award-winning app.
The app store had just launched. And brands were starting to dabble, but they were building things just because, with no real utilitarian value. Or completely off brand. My team at Resource Interactive had recently launched a color-matching website and we thought that snapping a photo on your iPhone might be way easier and attractive than uploading something to your desktop. We were right. Pro Tip: complement pillows and couches, too.
