Ideas that move and copy that sells.
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Jifiti

Jifiti Digital Gifting Brand Launch

Website

Jifiti was one of my first clients with my cause-marketing agency, Longstride. I set up the very first website and app (amongst other tactics). It was an honor to work with these guys, and they are absolutely killing it (should have negotiated better)! The premise is that through the app, you can purchase a gift and send it right to the person's phone. Behind the scenes, it's basically a gift card so they can customize the item or pick something else entirely, but they don't know that. It looks like a very "thoughtful" gift, but it's literally the easiest and most last-minute thing someone could give. Perfect for, say, December 24th? We created versions for different audiences, in parallax design (before it was cool).

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Banner Ads

A sampling of some of the banner ads we tested over the holiday months; all very fun, relatable headlines that spoke to different triggers like urgency, being a good gifter and saving time & energy. 

 

In-Mall Standee

Jifiti had just landed a bunch of marquee clients at a flagship Simon Mall. And wanted to advertise their app to mall shoppers. We had to find a way to literally stop traffic or we'd never get noticed. Here's the front and back of that piece.