Anthony Trimpe
Ideas that move and copy that sells.
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Head & Shoulders Polamalooza

Head & Shoulders Polamalooza

Troy Polamalu's hair is SO Full & Thick that it needed its own website.

When Head & Shoulders released a new shampoo with an iconic spokesperson, they wanted to stress that the product would make your hair "full & thick". So we ran with that. With 360-degree cameras (brand new for the time), a unique URL and endless gamification (including a Mane Event bracket, with NFL players going head-to-head), Troyshair.com hosted a 5-month long campaign known as: POLAMALOOZA

 
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User Flow & Experience of the Website

(Even the error messages had some an edge)

 

Intro Video 

This video kicked off the campaign, and was displayed across multiple digital channels, in banners on ESPN and other sites, and social media. Fun fact: I ended up being the VO.

 

 

The Polamalapp

A site login or an app download tracked all your points throughout the Polamalooza campaign, offering simple rewards as well as a chance to win Super Bowl Tickets for you and some friends. Simple tasks such as reading about the 7 benefits in a bottle, to sharing on social to voting on the "Mane Event", all lead to accruing more "yards" which gave you more chances.

 

Oh, and then, Mike & Mike picked it up.

Start listening to the video at 5:45